While scrolling through my feed recently, I came across a video by Ben Bader that stopped me in my tracks. He revealed something I’ve been noticing but hadn’t fully processed: we’re in the middle of a digital product and online coaching gold rush. Everyone is selling courses and coaching programs online, and there’s serious money to be made—not just by creating your own products, but by partnering with those who do.
What struck me most was Bader’s approach. Instead of competing in the saturated market as yet another course creator, he’s made over $2 million by partnering with existing “gurus” and helping them optimize their businesses. It’s the classic gold rush strategy—selling shovels to miners rather than mining yourself.
The timing couldn’t be better. With AI tools now available to handle much of the heavy lifting, this business model has become accessible even to those without extensive marketing experience. I’ve seen similar approaches work in other industries, and the potential here is enormous.
Finding Untapped Niches
The genius of Bader’s strategy lies in looking beyond the obvious. While most people chase after the well-known niches like trading, dropshipping, or real estate, there are countless untapped markets with coaches who need help scaling their businesses.
Consider these less obvious but profitable coaching niches:
- Commercial cleaning services
- Short-term rental property management
- Tiny home development
- Commercial drone operations
- Residential solar installation
These niche experts often have valuable knowledge but lack marketing expertise. That’s where the opportunity lies. In his demonstration, Bader found a commercial cleaning business coach with 92,000 views on a YouTube video but an expired website and broken links—a clear sign of money being left on the table.
How AI Changes the Game
What makes this business model truly accessible now is artificial intelligence. Using tools like Poppy AI, ChatGPT, or Gemini, you can analyze a potential client’s content, understand their voice and business model, and create high-converting marketing materials in hours instead of weeks.
I’ve experimented with similar AI applications in my marketing work, and the results can be remarkable. In Bader’s demonstration, he showed how AI could:
- Analyze YouTube videos to understand a prospect’s business model and story
- Create a complete video sales letter script following proven frameworks
- Write authentic email sequences that match the client’s voice
- Build entire sales funnels and systems
The technology essentially removes the steepest part of the learning curve, allowing you to deliver professional-level work without years of copywriting and marketing experience.
The Revenue-Share Model
What makes this approach particularly powerful is the revenue-share model. Rather than charging a flat fee for services, you can negotiate a percentage (typically 10-50%) of the additional revenue you help generate. This creates alignment with your clients and removes the ceiling on your income.
This is the only type of service business where a single client can generate $50,000+ monthly for you. With just 1-3 solid clients, you could potentially earn six figures monthly without needing dozens of clients or constant prospecting.
I’ve seen similar arrangements work wonders in other industries. When you tie your compensation directly to results, clients view you as an investment rather than an expense, and you’re incentivized to maximize their success.
My Take on This Opportunity
Having built several businesses and worked with many entrepreneurs, I believe this model has exceptional potential for the right person. The barriers to entry are lower than ever, the market is expanding rapidly, and the income ceiling is virtually nonexistent.
That said, success will still require work. You’ll need to:
- Develop skills in identifying promising prospects
- Learn to use AI tools effectively
- Understand sales funnels and conversion optimization
- Build relationships with potential partners
The most successful practitioners will be those who combine AI capabilities with genuine business acumen and relationship skills. The tools can help you execute, but you’ll still need to strategize and connect.
For entrepreneurs looking for a business model with high income potential and relatively low startup costs, this approach deserves serious consideration. As more businesses move online and more experts look to monetize their knowledge, the demand for these partnership services will only grow.
Whether you decide to pursue this path independently or seek mentorship from someone like Bader, the opportunity is clear. While everyone else is rushing to create courses, consider being the person who helps them succeed—and takes a percentage of the gold they find.
