I recently watched a fascinating video by marketing strategist Adam Erhart that completely changed my perspective on a massive opportunity hiding in plain sight. While most of us are chasing complicated marketing funnels and expensive ad campaigns, there’s an invisible revenue leak affecting nearly every local business—and it’s shockingly simple to fix.
The problem? Missed phone calls. According to Adam, a staggering 62% of calls to small businesses go unanswered. Think about that for a moment. These businesses are spending money on SEO, social media, and Google Ads to make their phones ring… only to miss those calls when they come in.
The Hidden Revenue Drain
As someone who’s spent decades in the marketing world, I’ve always focused on getting more leads for businesses. But what good are those leads if no one answers when they call?
Let’s put this in perspective with some numbers Adam shared:
- A typical spa missing 12 calls daily could be losing $65,700+ annually
- An HVAC business missing 22 calls daily might be leaving $281,000 on the table yearly
- A dental practice missing 31 calls daily could be losing $226,300+ per year
And these figures don’t even account for repeat business or referrals! The actual impact could be significantly higher, potentially reaching six or seven figures for many businesses.
I’ve experienced this firsthand as a consumer. Just last week, I needed a service provider quickly. The first two businesses I called didn’t answer, so I gave my money to the third one that picked up. Those first two businesses paid for marketing that worked—I found them and called—but they lost my business because no one answered the phone.
Enter Voice AI: The Game-Changer
What struck me most about Adam’s presentation was the elegant solution: Voice AI assistants that answer every call, 24/7. These aren’t clunky automated systems that frustrate callers. They’re sophisticated AI assistants that sound natural, collect information, book appointments, and even trigger follow-ups.
Adam demonstrated his own AI receptionist for his pottery business, and I was genuinely impressed by how natural the conversation flowed. The AI assistant handled the call professionally, explaining that Adam was unavailable and offering to take a message.
This technology solves a critical business problem without requiring massive changes to operations. Business owners can continue focusing on their work while the AI ensures no opportunity slips through the cracks.
A Perfect Business Opportunity
For entrepreneurs looking for a straightforward service to offer, this presents an incredible opportunity. Here’s why I think this is worth considering:
- The setup is surprisingly simple—about 15 minutes per client
- You can charge $300-500 monthly for a service that costs far less to provide
- It’s recurring revenue that continues month after month
- The value is immediately obvious to business owners
- You’re solving a real problem with tangible ROI
What makes this particularly attractive is that you don’t need to convince business owners they have a problem—they already know they’re missing calls. You’re simply offering the solution.
My Take on This Opportunity
Having built multiple online businesses over the years, I’m always looking for services that provide genuine value while being straightforward to implement. This Voice AI solution checks all those boxes.
The beauty of this model is its simplicity. No need for complicated marketing funnels, content calendars, or technical expertise. You’re offering a plug-and-play solution that delivers immediate results for local businesses.
I particularly appreciate how this service aligns with the current market reality. Small business owners are busier than ever, often wearing multiple hats and struggling to keep up with day-to-day operations. Offering them a way to capture more business without adding to their workload is genuinely valuable.
Think of it like this. Their business is a bucket. Marketing fills it, but missed calls punch holes in the bottom. The more calls they miss, the more money leaks out.
That analogy from Adam perfectly captures why this service is so powerful. You’re not just adding another marketing tactic—you’re plugging a major leak in their existing system.
For anyone looking to start or grow a service-based business, this Voice AI opportunity deserves serious consideration. It’s scalable, requires minimal ongoing work, and solves a universal problem for local businesses across countless industries.
The next time you call a local business and no one answers, remember—that’s not just an inconvenience for you. It’s a significant revenue loss for them, and potentially a perfect client for someone offering this Voice AI solution.
