stop chasing hype start selling results

Stop Chasing Hype, Start Selling Results

joel_comm
By
Joel Comm
Joel is a New York Times Best-selling author – focused on cryptocurrency, marketing, social media and online business. An Internet pioneer, Joel has been creating profitable...
6 Min Read

Online business culture has a problem. Too many beginners are being herded into models that look flashy but drain time, cash, and confidence. After watching Adam Erhart lay out his case, I’m convinced the smartest play for new entrepreneurs is simple: stop chasing product fads and start selling outcomes. My view aligns with his core claim—pick the right model first, or your effort won’t save you.

The Core Argument

Erhart calls out the noise with a blunt opener:

“Most online business advice is garbage and in 2025 it’s costing beginners more than ever.”

He’s right. The issue isn’t hustle or tools; it’s model selection. As he puts it:

“They didn’t pick the right business model.”

That’s not just a clever line. It reframes success as a design choice, not a grind. Erhart’s thesis: the agency model—done the right way—wins for beginners. Low startup cost. High margins. Fast path to revenue. No warehouses. No massive ad budgets. No guesswork about demand.

He walks through the usual suspects. He’s tried them. He likes parts of them. He still warns you away if you’re starting from zero.

“Only 0.02% of them actually succeed.”

On physical product plays like drop shipping and Amazon FBA, the math is brutal. Margins hover around 15–20%, then get sliced by fees and copycats. You’ll need huge volume just to earn a living. On software, he praises the margins but flags the giant hurdle: expensive talent, long timelines, and extreme difficulty for first-timers.

Then he flips the script. The right move for beginners isn’t products or code. It’s services geared to revenue:

“The best business model for beginners is clearly the agency model.”

The Agency That Actually Scales

Not every agency is equal. Some service lines are hard to fulfill or subjective, which leads to scope creep and unhappy clients. Erhart’s fix is a stripped-down version focused on outcomes:

“Automated acquisition agencies are always highly profitable in high demand and easy to fulfill.”

He calls it an MVA—minimum viable agency. No fancy website. No paid ads to start. No content treadmill. Just a tight offer tied to leads, customers, and sales. Clients pay for results, not noise. That’s how you charge more with less delivery effort.

Receipts, Not Hype

Erhart backs it with point-blank proof from his own run:

“I hit 100K a month within the first 30 days of starting it.”

He’s seen beginners sign clients in a week. He’s not selling a fairy tale. He is selling focus: pick a service that produces revenue for a real business, then automate the steps that repeat.

Some will say “service work doesn’t scale.” That’s only true if you pick subjective services or custom projects. Tie your delivery to a result, build simple systems, and productize. Scale follows.

My Take And A Few Guardrails

As someone who’s built online businesses for decades, I’ve made the same call in my own advisory work. Start with a revenue-first service. Then automate the boring parts. Use no-code tools and AI to compress delivery time. Keep scope tight. If a client asks for the moon, sell a higher tier or say no.

Here’s how to apply this in a clean, practical way:

  • Pick one revenue outcome: leads, booked calls, or direct sales.
  • Choose one channel you can master fast: search, email, or simple paid campaigns.
  • Create a fixed offer with a clear promise and deadline.
  • Automate intake, follow-up, and reporting from day one.
  • Price for value, not hours. Tie fees to outcomes when possible.

This keeps you focused on results while avoiding custom chaos.

The Bigger Point

Warren Buffett’s line fits the moment:

“What boat you’re in matters much more than how hard you row.”

Erhart’s “boat” is a revenue-focused agency with automation at its core. It gives beginners a fast, clean path to cash flow and skills. From there, you can stack offers, productize, or even spin up software later—with money in the bank and real customer insight.

Final Word

Stop chasing trends. Start selling results. Pick a simple offer that brings clients buyers, not vanity metrics. Build light systems. Automate delivery. Then raise your rates. If you want financial, time, and location freedom, this is the straightest line.

Your move: choose one problem you can solve that leads to revenue. Package it today. Pitch five local businesses this week. Track outcomes. Refine. Repeat. The model won’t row for you—but this one won’t sink you while you do.

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Joel is a New York Times Best-selling author – focused on cryptocurrency, marketing, social media and online business. An Internet pioneer, Joel has been creating profitable websites, software, products and training since 1995.