open standards only work with real openness the technology industry loves to talk about." companies proudly announce their participation in standards

Open Standards Only Work With Real Openness

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By
Joel Comm
Joel is a New York Times Best-selling author – focused on cryptocurrency, marketing, social media and online business. An Internet pioneer, Joel has been creating profitable...
5 Min Read

Every few years, the giants of an industry promise an open standard that will unite everyone. The pitch sounds clean and fair. I don’t buy it at face value.

The idea has merit. Shared rules lower costs and speed up adoption. But when the biggest players drive the process, the “open” part can become a slogan. Openness without shared power is a showroom model, not a public road.

“Big players are looking to create an open industry standard, but wrinkles still need to be ironed out.”

That line says the quiet part out loud. The push is real. The snags are real too. I heard caution in that phrasing, and it’s justified.

The Promise—and the Trap

Standards shape markets. They decide who plugs in, who waits, and who withers. If gatekeepers write the rules, the market tilts before the game starts.

I’m not against the plan. I’m against a plan that trades diversity for convenience. A standard should make it easier to join, not easier to exclude.

There’s a simple truth here. Companies like stability. Users need choice. A standard can deliver both only if the process is fair and open.

What Real Openness Requires

If the goal is trust, the path must be clear and shared. These are the basics that should be non-negotiable.

  • Open governance: Independent oversight with voting seats for small firms, civil society, and academics.
  • Transparent drafts: Public access to proposals, meeting notes, and decisions in plain language.
  • Reference tests: Free conformance tools and sample code that anyone can use.
  • Royalty-free core: No fees on the baseline spec. No patent traps hidden in appendix language.
  • Interoperability events: Regular plugfests where vendors test together, publish results, and fix issues in the open.
  • Backward compatibility: Change without stranding early adopters.
  • Security reviews: Independent audits before major releases, not after.

Without these guardrails, “wrinkles” become rips. And once the fabric tears, smaller players pay the price.

The Case for Caution

We’ve seen how this goes. A spec arrives with fanfare. The logo appears everywhere. Then the extensions show up, owned by the largest vendors.

I’ve watched that pattern freeze out rivals. It also confuses customers. They think they bought interoperability and end up buying a suite.

Standards should reduce lock-in, not hide it under new labels.

Answering the Pushback

Some will say speed matters more than process. Ship first, fix later. That sounds bold until you are the one shut out by “later.”

Others argue that big companies carry the cost, so they set the terms. But the public pays too—through higher prices, fewer choices, and slower change.

There’s also the myth that market share equals expertise. It doesn’t. Resilience comes from many eyes and many hands, not just big budgets.

What I Want to See Next

I want specific commitments, not press lines. Put dates and names on the plan. Publish the charter. Name the chairs. Open the mailing list.

I want a path for small companies to join without lawyers or lobbying. If a startup cannot implement the spec in a month, it isn’t open.

I want public tests that anyone can run. If two products fail to talk, that should be visible—and fixable—without backroom deals.

Your Move, Our Future

This is the moment to set the terms of trust. Open standards only work if the door is truly open.

Here is what readers can press for right now:

  • Ask vendors if the core spec is royalty-free and patent-safe.
  • Demand public roadmaps, voting rules, and meeting notes.
  • Support groups that defend open processes and test suites.
  • Choose products that pass independent interoperability tests.

My view is simple. Say yes to a shared standard. Say no to a captured one. If the leaders want trust, let them share control. If they won’t, we should walk.

The pitch is clear. The wrinkles are on the table. Let’s iron them now, in public, or stop calling it open.

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Joel is a New York Times Best-selling author – focused on cryptocurrency, marketing, social media and online business. An Internet pioneer, Joel has been creating profitable websites, software, products and training since 1995.