www.strategyeyedigitalmedia.com

StrategyEye Digital Media is a comprehensive intelligence platform used by senior executives at almost all major media, telecoms, tech and advisory firms globally.

Our core intelligence monitoring technology and in-house team do the hard analysis work daily on your behalf – freeing you to focus your time on strategic planning.

StrategyEye was founded in 2006 by a Wall Street technology equity analyst and is now backed by leading technology and publishing industry investors. StrategyEye Digital Media has over 130 enterprise clients and over 1500+ senior executive subscribers.

We are based in London and serve global clients in Europe, Asia, Australia and the US.

Request trial access for your team here: www.strategyeyedigitalmedia.com/demo

Founders Forum is a pre-eminent network of proven entrepreneurs and rising stars in the digital media industry. The network is managed by Brent Hoberman and Jonnie Goodwin of PROfounders Capital (www.profounderscapital.com) and hosts some of the most significant events in the digital media industry – comprising entrepreneurs, venture capitalists, corporate leaders and government members. Recent events have been in UK, Europe and India.

The Founders Forum portal is a member-only portal built by StrategyEye and which offers:

- Member directory and contact information

- Interactive map of Digital Media value-chain with dynamic links

- Company database

- Live global feeds by company

- Live Twitter feeds for individuals and an aggregated feed of all members

- Deal articles (VC, M&A, Partnership) from StrategyEye analyst team by company

- “Rising Stars” showcase of up and coming hot companies

The portal is powered by StrategyEye’s COMMUNITY intelligence product, one of the core platforms developed by StrategyEye over the past four years.

For more information on how StrategyEye COMMUNITY could be relevant for your organisation, a conference or other membership-related group please contact info@strategyeye.com for a discussion and demonstrations.

StrategyEye COMMUNITY was recently employed by The Telegraph to provide an interactive guide to the companies shortlisted for its Tech Start-up 100 awards

The intuitive interface allows the audience to click into eight high level technology categories on a visual map and then easily see lists of the premier European start- up companies in that category. Each company can be then viewed to see live news, company descriptions, background, dated founded, CEO and investment history.

Aimed at organisations that wish to better engage with their user bases, the new COMMUNITY suite delivers global content relevant directly to their industry or topic area in a visually compelling way within a highly structured environment.

Hosted by StrategyEye, the platform allows community owners to generate revenue from sponsorship, lead generation, job posts and Google Ad Words whilst simply, quickly and cost-effectively delivering filtered data to their audiences.

With a strong pedigree, working with high profile publishers such as Haymarket, Progressive Media, IPC and the Press Association, StrategyEye’s latest product not only indexes more than 500,000 global articles daily, categorising them by any topic, company or other entity, but can also now include Twitter feeds on companies.

Milo Yiannopoulos, Technology Columnist for The Telegraph, says “Using StrategyEye’s COMMUNITY platform has allowed us to present what could have been be a long, dry list of company names as a visually appealing, interactive and informative feature on our site. Not long after the shortlist was announced, the guide was being shared across Twitter – which, in turn, helped us to further promote the awards.”

Nick Gregg, CEO of StrategyEye, adds “The Telegraph Start-up 100 guide is a perfect example of how our COMMUNITY platform can be used to share information and interact with a particular set of users. We believe that the visual aspect is key to its success – by creating an intuitive, compelling graphical front-end we feel that organisations will be better able to inform, engage with and therefore retain their community members.”

Progressive has a stable of publications in the defence industry and, building on this editorial base, it has launched with StrategyEye a complete new subscription intelligence platform that captures, in near real-time, all corporate activity and trends for thousands of defence companies and across all the major defence value-chain categories – from Unmanned Vehicles to Aircraft Carriers to Weapon Systems. PMG is now able to offer corporate clients a truly one-source service that seamlessly integrates its own multi-year archive of defence content with the best global news and blog insight.

Released as beta in early July PMG is already now selling subscription to the intelligence platform directly into major defence industry clients as a key decision support tool using its existing B2B sales team.

Key features in the single-source platform include:

• Monitors 2,000+ global defence industry companies and national defence ministries and organizations
• Daily analyst intelligence alert on key contract wins, tenders, M&A, private equity and product news
• Real-time alerting on global stories on user’s specific companies or categories of interest
• Report library of market analysis and company intelligence
• Instant PDF report generation by company or category and collaboration and team sharing tools
• 4 year searchable archive

Dominik Nosalik, Head of Research at Progressive Media Group: “StrategyEye’s hosted PUBLISHER platform has enabled us to launch a truly global solution for monitoring the complex defence industry. Together, we have developed a multi-purpose intelligence service that enables subscribers to track key developments, leads, customers or competitors in real-time as the defence industry evolves.”

Nick Gregg, CEO of StrategyEye: “Integrating Progressive’s highly-regarded proprietary content on the defence industry into PUBLISHER alongside filtered real-time global content has allowed us to deliver what we believe to be the most comprehensive and structured intelligence solution in the defence market. We continue to work closely with Progressive to develop further user functionality and SDI is a great example of the new publishing industry products we can launch rapidly on the PUBLISHER platform.”

About StrategyEye PUBLISHER

PUBLISHER is software-as-a-service (SaaS) platform allowing roll-out of white-label next generation B2B intelligence services in any industry sector or topic within weeks. PUBLISHER uniquely blends a media partners existing proprietary content with the most insightful news & blog commentary globally – all highly indexed against an industry value-chain structure and company database. PUBLISHER is an entirely hosted solution that requires minimal up-front financial risk and no in-house technical investment – both core considerations given the challenges facing today’s publishing industry as the requirement to deliver innovative new digital revenues becomes critical.

As well as driving new subscription revenues, PUBLISHER additionally includes ‘curation’ workflow tools for writer and analyst teams enabling them to instantly spot breaking news on events, such as a new contract win, and quickly ‘curate’ new updates or commentary in a highly efficient manner.

ABOUT STRATEGYEYE

Launched in mid-2006 and backed by a series of technology investors, Strategyeye has developed an intelligence monitoring platform, PUBLISHER, which enables integration of proprietary content with relevant global news and blog sources in a highly structured manner – giving a comprehensive and easily searchable picture of all events and activity across any industry or topic. StrategyEye allows traditional and niche B2B publishers to rapidly launch complete subscription products ahead of competitors – with minimal financial or technical up-front investment.

ABOUT PROGRESSIVE MEDIA GROUP

Progressive Media Group is one of the world’s leading media, information and communication groups. With regional offices in the United Kingdom and United States, the company is focused on taking advantage of changes in the media industry landscape and providing the highest quality and most progressive solutions to our clients.

Contacts

Nick Gregg
CEO
StrategyEye
Tel: +44 20 7930 4158

Dominik Nosalik
Head of Research
Progressive Media Group
Tel: +44 20 7336 5235

Berenice Baker
Editor
Strategic Defence Intelligence (Progressive Media Group)

Why has Haymarket chosen StrategyEye?

StrategyEye has spent several years developing the PUBLISHER software-as-a-service (SaaS) platform, to power compelling, high value online B2B services. PUBLISHER-powered offers become “must-haves” for their target audiences by addressing two core principles:

* A well-targeted core of proprietary content combined with the right filtered third party news and analysis, to create a true destination service
* All content structured to fit the specific decision-making needs of the audience

All content is delivered in whichever format the user requires – push alerts, instant reports, online dashboards – for rapid decision-making.

As well as driving new subscription revenues, PUBLISHER additionally provides highly efficient workflow for curation of the core of proprietary content, which can be reporting/editorial or pure industry data.

Haymarket has recognised StrategyEye’s ability to roll out highly targeted B2B offers in a tight timescale. Additionally, StrategyEye’s SaaS model provides flexibility and low risk, with pre-built templates, reporting functionality and content archive ready for rapid deployment.

Philip Swinden, Director, Environmental Publishing at Haymarket: “StrategyEye’s PUBLISHER platform will help us to open up new digital revenue streams in the global windpower sector. Together, we have developed a multi-purpose intelligence service that enables subscribers to track key developments, leads, customers or competitors in real-time and around the world as the renewable energy market expands.”

Jeremy Phillips, Co-Founder and COO at StrategyEye: “The WindPower Intelligence offer provides clear and structured views of Haymarket’s highly-regarded proprietary analysis combined with selected third party content. It is a great example of the new services that we can launch rapidly with partners, powered by the StrategyEye PUBLISHER platform.”

Why Windpower Intelligence?

The wind power industry is accelerating rapidly, with 30% growth in installed capacity year on year and a strong pipeline of new projects in development.

Haymarket is the publisher of Windpower Monthly, the leading news magazine in the sector. WindPower Monthly has a global subscriber base, attracted to the magazine’s authoritative mix of proprietary news and analysis.

Industry professionals worldwide need the latest data and developments at their fingertips, day-to-day, in order to drive buying, selling and investment decisions.

The new Windpower Intelligence service is designed to provide this essential decision-support for the industry, combining premium industry data with intuitive, structured online reporting tools.

What is in the new service?

The WindPower Intelligence service contains a curated data set at its heart, showing latest development status for wind farm development projects worldwide. This is of particular value to companies in the manufacturing and supply chain, seeking cues to market their products and services to project developers.

The curated data set is combined with selected editorial from WindPower Monthly and also highly filtered third party news and commentary. Selected content is pushed to subscribers via edited and automated newsletters; online reporting tools provide instant analysis on any topic of interest to the audience.

About StrategyEye

Launched in mid-2006 and backed by a series of technology investors, StrategyEye (www.strategyeye.com) has developed an intelligence monitoring platform, enabling integration of proprietary content with relevant global news and blog sources in a highly structured manner – giving a comprehensive and easily searchable picture of all events and activity across any industry or topic.

About Haymarket Media Group

Haymarket is the UK’s largest privately-owned magazine publisher, with over 2000 employees based in the UK, Europe, USA, Asia and Australia. Established in 1985, Windpower Monthly is the market-leading global news magazine covering the onshore and offshore wind industry.

Contacts

Isabel Fox
IF Communications
Tel:07703 477818
Email: izzy@if-communications.com

Stovin Hayter
Haymarket Media Group
Tel: 020 8267 4767
Email: Stovin.Hayter@haymarket.com

London-based StrategyEye provides high value digital information services to niche audiences.

StrategyEye’s proprietary technology identifies, filters and categorises key news and opinion-former commentary, combining this with in-house or partner premium content to create compelling research portals.

The platform’s subscription revenue model is well proven, through in-house offers for senior executives in the Digital Media and Cleantech sectors.

StrategyEye is now partnering with specialist information providers to deploy the StrategyEye PUBLISHER platform in new sectors and geographies. WTiN is the first new full-sector launch powered by StrategyEye PUBLISHER, with premium content created daily by WTP’s team of specialist textiles writers.

WTiN (www.wtin.com) is targeted at senior management across the global textiles sector, leveraging WTP’s audience of over 65,000 industry executives worldwide. WTiN provides comprehensive analysis of trends across the textiles sector, continuously tracking over 20,000 companies and identifying patterns of innovation.

“WTP is a clear leader in the provision of news and analysis to the global textiles sector. This partnership is a great example of StrategyEye PUBLISHER’s ability to power compelling industry-specific offers”, commented Jeremy Phillips, COO and co-founder of StrategyEye.

Mark Jarvis, CEO of World Textile Publications, added: “StrategyEye’s platform provides us with a fully integrated digital publishing solution. We are looking forward to working closely with StrategyEye to develop our digital audience.”

About StrategyEye

Launched in mid-2006 and backed by a series of technology investors, StrategyEye (http://www.strategyeye.com) has developed an intelligence monitoring platform, enabling integration of proprietary content with relevant global news and blog sources in a highly structured manner – giving a comprehensive and easily-searchable picture of all events and activity across any industry or topic.

StrategyEye delivers two core product offerings:

• StrategyEye PUBLISHER – a white-label platform enabling offline and online publishers to rapidly deliver new information products, protecting existing audience revenue streams or targeting emerging market opportunities
• StrategyEye ENTERPRISE – a suite of subscription products leveraging our own in-house writers to deliver critical strategic intelligence on the Digital Media and Cleantech industries into 1,000+ executives and advisors globally

StrategyEye ENTERPRISE is used as a subscription intelligence product by 130+ enterprise teams within global clients including Nokia, Microsoft, Amazon.com, BSkyB, EMI, Universal Music, Sony, Accenture, MTV, Vodafone, Yahoo!, Motorola, Sony Ericsson, France Telecom, UBS, Guardian, Pearson.

For further information please contact Jeremy Phillips at StrategyEye on + 44 (0) 20 7930 4158 or visit www.strategyeye.com.

About World Textiles Publications

World Textile Publications (WTP) is an innovative business, dedicated to fulfilling the information needs of the global textile industry.

For over 100 years its magazines have been recognised for their authority and market-leading coverage, and in recent years it has developed a complementary range of electronic media and special publications.

This clear industry focus means WTP has become an integral part of the textile community, providing the highest-quality information and now leveraging an innovative online technology platform to deliver next-generation strategic intelligence for textile-industry executives.

WTP information products include: Digital Textile  Future Materials  International Dyer  Knitting International  Nonwoven Report International  Textile Month International  Textile Month China  Twist  World Textile Information Network (wtin.com)

For further information please contact Mark Jarvis at World Textile Publications on + 44 (0) 1274 378800 or visit www.wtin.com.

Coupled with ‘semantic’ indexing tools, personalized alerting features and editorial support tools, PUBLISHER offers B2B and B2C partners the opportunity to rapidly launch entire new online information products (subscription or ad-based) and to integrate intelligent content features into existing sites.

PUBLISHER helps partners to diversify revenues and protect existing audiences in this critical time for the publishing industry.

PUBLISHING INDUSTRY SITUATION

The publishing industry is going through a massive transition in the current economic climate as the shift to online grows and user requirements change.

There a number of critical factors currently affecting both B2B and B2C publishers:

• OFFLINE REVENUE DECLINE Traditional publishers face accelerating decline in offline advertising revenues
• SEARCH ENGINES TAKING CONTROL Google and aggregators taking growing control of online audiences – giving instant, transparent choice for users to find multiple ‘equivalent’ journalist sources on any story
• ONLINE CHANNELS EXPLODING Massive growth in online information channels, including news, blog sites and Twitter – giving audiences ever-growing choice over traditional sources
• FUTURE VALUE OF TRADITIONAL BRANDS UNCERTAIN Current brands maintain strong trust factor but future generations of online-savvy users may put higher overall value on features and ease of relevant content access Traditional publishers also now do not often break any major news event first, so reducing a key historic value proposition
• USERS DEMANDING PERSONALIZATION AND SINGLE SOURCE Next generation of audiences want highly personalized access to the best, most relevant content with little concern to the brand where it originated Users often want this delivered through focused industry-specific online services or “micro-sites” that tailor to their specific interests Simply shifting currently open content to paid walls is not the silver bullet for publishers. Paid walls around existing content would lead to a sharp negative spiral for brand awareness (and ad revenue), at just the point in time when it is easier than ever for users to simply shift eyeballs to other quality open sites.
• The most innovative media companies are reinventing their propositions and investing in defending their brand presence through introducing new content features – whilst at the same time targeting niche market content areas with either new subscription or affiliate advertising-based micro-site products to diversify revenue.

STRATEGYEYE PUBLISHER SOLUTION StrategyEye PUBLISHER addresses these issues through offering (a) powerful content tools to protect existing online audiences in the current climate and (b) the ability to launch innovative subscription services or micro-sites to tap into new market opportunities while leveraging existing editorial assets.

Key StrategyEye PUBLISHER features include:

• CONTENT INTEGRATION AND AGGREGATION Seamlessly integrate global content from trusted news and blog sites alongside your own proprietary commentary Give users a truly global view of all commentary on a topic – position your service as a “vertical search engine” for accessing other relevant content, but under the trust of your brand
• SEMANTIC CONTENT STRUCTURING All content indexed according to specific entity types – whether company, category, people, teams or other definitions Indexing approach is applied to all content (including your proprietary and 3rd party articles) – giving a consistent tagging set and driving higher usage through easy linkage to other relevant articles
• B2B SUBSCRIPTION OR B2C MICROSITE PRE-BUILT PORTAL TOOLS Entities can be linked together (eg as an industry value-chain) within highly focused B2B industry intelligence sites or B2C micro- sites – using pre-built PUBLISHER portal frameworks These destinations bring together all relevant live content in one place (including potentially new, deep opinion content pieces) – and drive new subscription or affiliate revenue
• PERSONALIZED CONTENT ALERTS Highly personalized email alerts for both your own content and 3rd party links – delivered under your brand Key to reinforcing brand regularly with audience – through automated push of content and therefore maintain ‘frequency brand awareness’ while media industry shake-out is occurring Personalization also allows publishers to know detailed user interests and therefore the ability to tailor specific up-sell offers or targeted advertising
• EDITORIAL SUPPORT ‘Trigger Events’ – automatic spotting of key news event types – for example, VC or partnership deals, people announcements Events routed to relevant writer dashboards for potential commentary - allowing writers to ‘curate’ relevant global content for their audience, whilst also efficiently giving writers early-warning of global breaking stories they need to track Full daily newsletter creation and mailing list tools StrategyEye PUBLISHER launch process is simple based on highly modular software architecture and requires little technical investment by partners. Example commercial launch times for entire new industry intelligence products is 8-10 weeks.

StrategyEye will be announcing the roll-out of multiple new partner product launches over the next month.

Nick Gregg, CEO and founder of StrategyEye commented:

“The traditional publishing industry faces dramatic challenges as audiences demonstrate very different content delivery expectations. StrategyEye has proven the value of our combined editorial- aggregation model, with thousands of subscription users in the digital media and cleantech industries using our original platform since 2006.”

“With the launch of PUBLISHER, traditional brands can now rapidly apply the same approach and build on their existing editorial expertise. Publishers can create entirely new subscription products to diversify revenue streams, as well as deliver innovative functionality into existing sites to both defend their brand and attract new users – so they stay ahead of competitors as the publishing industry moves to a new equilibrium.”

For more information contact partners@strategyeye.com

The report, covering Q4 2008, is designed to help marketers understand the marketing opportunities that exist within the social media space (e.g. Social Networks & user generated content). Examples of the report include:

• The transformation of Social Networks into content platforms
• MySpace’s new video ad system
• Facebook planning new MySpace Music rival

The report was developed by analysts using the StrategyEye intelligence platform which combines in-house commentary and data on commercial activity (including all partnerships, VC, M&A deals) for thousands of companies with a ‘semantic’ technology platform allowing users to easily follow related expert blog and news opinions in near real-time.

The free Report is available for download from the member research section of the DMA website: www.dma.org.uk , alternatively by contacting sales@strategyeye.com.

Commenting on the launch of the report, Nick Gregg, CEO of StrategyEye, said:

“StrategyEye is delighted to work with the DMA to deliver our Social Media Report which reflects the growing opportunities and threats faced by content owners and advertisers in using social media as a platform to reach the digital audience. By using our intelligence platform to track global trends and the most innovative companies, our analysts have produced a granular view of the social media environment, helping readers identify new emerging opportunities in 2009.”

Mark Brill, Chairman of the DMA Mobile Marketing Council, said:

“The Social Media Report has been launched at a critical time for direct marketers to understand the marketing opportunities that social media present. It is a nascent industry, so confusion is commonplace as to how social networking and UGC websites are monetising their content, and how users interact with such media. These websites have great potential for highly-targeted marketing opportunities, so this report will help direct marketers to make informed decisions.”

For press enquires, or to receive a press copy of the report, please contact:

Natalie Stratton
Sales Executive, StrategyEye
Tel: +44 20 7244 2200
Email: natalie.stratton@strategyeye.com

Tristan Garrick
DMA PR Manager
Tel: 020 7291 3315 / 07884 338945
Email: tristan.garrick@dma.org.uk

Editor’s Notes

STRATEGYEYE

StrategyEye is a business development utility that uniquely integrates in-house analyst commentary on deals (partnerships, VC, M&A) and commercial activity with a proprietary web 2.0 technology platform and workflow process that monitors related expert blog and news opinions on 32,000 companies across 600 industry categories – delivering a trusted and comprehensive view on any event or business trend in near real-time.

StrategyEye currently tracks the Digital Media and Cleantech industries and will be shortly announcing partnerships with publishers to move into further industries, integrating these partners’ own content with the best of related 3rd party sources on the web.

Launched in April 2006, StrategyEye has built up an impressive corporate subscriber base in US, UK and Middle East that includes Accenture, KPMG, PWC, Microsoft, Nokia, Motorola, BBC, BSkyB, Channel4, ITV, Virgin Media, MTV, Verisign, Balderton Capital, Atlas Venture, Fidelity Ventures, UBS and 3i. Typical enterprise team size is 9 users but ranges up to 120 users at largest clients.

StrategyEye was founded in 2004 by Nick Gregg, former head of European tech research at Donaldson, Lufkin & Jenrette (now Credit Suisse). The company is based in London and backed by a series of individuals in the technology industry and Spark Ventures.

The DMA

The DMA is the country’s largest trade association serving the marketing communications sector. Formed in 1992, the organisation represents more than 900 corporate members, spanning advertisers, agencies and suppliers.

The DMA is focused on protecting the direct marketing industry by lobbying against overly restrictive legislation, developing standards of best practice and promoting responsible marketing. Through its ‘Preference Services’, the DMA also enhances consumer trust and confidence in direct marketing by providing consumer protection from unsolicited telephone, mail and fax marketing.

According to the Direct Marketing Association’s 2008 Economic Impact Analysis report, UK organisations spent £50.5 billion on direct marketing during 2007. Sales attributed to direct marketing activity totalled £133.4 billion – £76.4 billion from consumer sales and £57 billion resulting from business-to-business sales. The industry directly and indirectly employs 1,009,000 people, accounting for 3.4 per cent of employment in the UK.