Publisher - Overview

StrategyEye Publisher is a white-label platform, enabling media owners and traditional publishing companies to leverage their proprietary content and rapidly deliver new online intelligence products. Publisher helps protect existing audiences through offering enhanced functionality as well as live 3rd-party content but also allows our partners to rapidly tap into high-growth market opportunities through launching entirely new products.

Many publishers face significant challenges as they try to grow online, with search engines and aggregators taking an increasing proportion of advertising spend and diluting brands through presenting competing content. At the same time end-users are demanding ever more personalisation and analytic tools for accessing the content they want to know about – wherever it may have originated.

Our platform allows publishers to easily integrate their own proprietary, high-value content with the best related blogs and news, giving audiences instant access to a comprehensive view of all relevant global commentary through just one single interface.

The Publisher platform is modular and can be delivered as an out-of-the-box solution or integrate into an existing front-end.

• Protect brand – encourage your brand to be a primary destination of choice for users interested in your area of focus and defend against disintermediation from search engines
• Provide global coverage – enables users to reach your valuable content PLUS global content from competitor sites and other expert sources
• Drive up site duration – rich inter-linking of structured content drives click-throughs and searches within your own branded site
• Offer valuable new content tools – save time and address emerging end-user needs and drive usage
• Engage users continuously through alerts – daily newsletters and automated media-monitoring alert options allow continuous brand engagement with end-user and promotional opportunities
• Publisher Platform Technology
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