StrategyEye Launches Intelligence Platform Enabling B2B and B2C Publishers to Deliver New Digital Revenues

StrategyEye, the provider of next generation online intelligence solutions, today announces the launch of its StrategyEye PUBLISHER platform supporting traditional B2B and B2C media companies. PUBLISHER is a white-label platform allowing media companies to seamlessly integrate global news and blog content alongside their own proprietary content to offer truly comprehensive coverage for their audiences.

Coupled with ‘semantic' indexing tools, personalized alerting features and editorial support tools, PUBLISHER offers B2B and B2C partners the opportunity to rapidly launch entire new online information products (subscription or ad-based) and to integrate intelligent content features into existing sites.

PUBLISHER helps partners to diversify revenues and protect existing audiences in this critical time for the publishing industry.

PUBLISHING INDUSTRY SITUATION

The publishing industry is going through a massive transition in the current economic climate as the shift to online grows and user requirements change.

There a number of critical factors currently affecting both B2B and B2C publishers:

• OFFLINE REVENUE DECLINE Traditional publishers face accelerating decline in offline advertising revenues
• SEARCH ENGINES TAKING CONTROL Google and aggregators taking growing control of online audiences – giving instant, transparent choice for users to find multiple 'equivalent' journalist sources on any story
• ONLINE CHANNELS EXPLODING Massive growth in online information channels, including news, blog sites and Twitter – giving audiences ever-growing choice over traditional sources
• FUTURE VALUE OF TRADITIONAL BRANDS UNCERTAIN Current brands maintain strong trust factor but future generations of online-savvy users may put higher overall value on features and ease of relevant content access Traditional publishers also now do not often break any major news event first, so reducing a key historic value proposition
• USERS DEMANDING PERSONALIZATION AND SINGLE SOURCE Next generation of audiences want highly personalized access to the best, most relevant content with little concern to the brand where it originated Users often want this delivered through focused industry-specific online services or “micro-sites” that tailor to their specific interests Simply shifting currently open content to paid walls is not the silver bullet for publishers. Paid walls around existing content would lead to a sharp negative spiral for brand awareness (and ad revenue), at just the point in time when it is easier than ever for users to simply shift eyeballs to other quality open sites.
• The most innovative media companies are reinventing their propositions and investing in defending their brand presence through introducing new content features - whilst at the same time targeting niche market content areas with either new subscription or affiliate advertising-based micro-site products to diversify revenue.

STRATEGYEYE PUBLISHER SOLUTION StrategyEye PUBLISHER addresses these issues through offering (a) powerful content tools to protect existing online audiences in the current climate and (b) the ability to launch innovative subscription services or micro-sites to tap into new market opportunities while leveraging existing editorial assets.

Key StrategyEye PUBLISHER features include:

• CONTENT INTEGRATION AND AGGREGATION Seamlessly integrate global content from trusted news and blog sites alongside your own proprietary commentary Give users a truly global view of all commentary on a topic – position your service as a “vertical search engine” for accessing other relevant content, but under the trust of your brand
• SEMANTIC CONTENT STRUCTURING All content indexed according to specific entity types – whether company, category, people, teams or other definitions Indexing approach is applied to all content (including your proprietary and 3rd party articles) – giving a consistent tagging set and driving higher usage through easy linkage to other relevant articles
• B2B SUBSCRIPTION OR B2C MICROSITE PRE-BUILT PORTAL TOOLS Entities can be linked together (eg as an industry value-chain) within highly focused B2B industry intelligence sites or B2C micro- sites - using pre-built PUBLISHER portal frameworks These destinations bring together all relevant live content in one place (including potentially new, deep opinion content pieces) – and drive new subscription or affiliate revenue
• PERSONALIZED CONTENT ALERTS Highly personalized email alerts for both your own content and 3rd party links - delivered under your brand Key to reinforcing brand regularly with audience – through automated push of content and therefore maintain 'frequency brand awareness' while media industry shake-out is occurring Personalization also allows publishers to know detailed user interests and therefore the ability to tailor specific up-sell offers or targeted advertising
• EDITORIAL SUPPORT 'Trigger Events' - automatic spotting of key news event types - for example, VC or partnership deals, people announcements Events routed to relevant writer dashboards for potential commentary - allowing writers to 'curate' relevant global content for their audience, whilst also efficiently giving writers early-warning of global breaking stories they need to track Full daily newsletter creation and mailing list tools StrategyEye PUBLISHER launch process is simple based on highly modular software architecture and requires little technical investment by partners. Example commercial launch times for entire new industry intelligence products is 8-10 weeks.

StrategyEye will be announcing the roll-out of multiple new partner product launches over the next month.

Nick Gregg, CEO and founder of StrategyEye commented:

"The traditional publishing industry faces dramatic challenges as audiences demonstrate very different content delivery expectations. StrategyEye has proven the value of our combined editorial- aggregation model, with thousands of subscription users in the digital media and cleantech industries using our original platform since 2006."

"With the launch of PUBLISHER, traditional brands can now rapidly apply the same approach and build on their existing editorial expertise. Publishers can create entirely new subscription products to diversify revenue streams, as well as deliver innovative functionality into existing sites to both defend their brand and attract new users - so they stay ahead of competitors as the publishing industry moves to a new equilibrium."

For more information contact partners@strategyeye.com