StrategyEye and the Direct Marketing Association partner for Social Media Report

StrategyEye, a business development utility used by major enterprise teams at the likes of Microsoft, Nokia, Accenture and BP to monitor global intelligence in the digital media and clean technology industries, announces its partnership with The Direct Marketing Association (DMA) for the development of a quarterly Social Media report.

The report, covering Q4 2008, is designed to help marketers understand the marketing opportunities that exist within the social media space (e.g. Social Networks & user generated content). Examples of the report include:

• The transformation of Social Networks into content platforms
• MySpace's new video ad system
• Facebook planning new MySpace Music rival

The report was developed by analysts using the StrategyEye intelligence platform which combines in-house commentary and data on commercial activity (including all partnerships, VC, M&A deals) for thousands of companies with a 'semantic' technology platform allowing users to easily follow related expert blog and news opinions in near real-time.

The free Report is available for download from the member research section of the DMA website: www.dma.org.uk , alternatively by contacting sales@strategyeye.com.

Commenting on the launch of the report, Nick Gregg, CEO of StrategyEye, said:

"StrategyEye is delighted to work with the DMA to deliver our Social Media Report which reflects the growing opportunities and threats faced by content owners and advertisers in using social media as a platform to reach the digital audience. By using our intelligence platform to track global trends and the most innovative companies, our analysts have produced a granular view of the social media environment, helping readers identify new emerging opportunities in 2009."

Mark Brill, Chairman of the DMA Mobile Marketing Council, said:

"The Social Media Report has been launched at a critical time for direct marketers to understand the marketing opportunities that social media present. It is a nascent industry, so confusion is commonplace as to how social networking and UGC websites are monetising their content, and how users interact with such media. These websites have great potential for highly-targeted marketing opportunities, so this report will help direct marketers to make informed decisions."

For press enquires, or to receive a press copy of the report, please contact:

Natalie Stratton
Sales Executive, StrategyEye
Tel: +44 20 7244 2200
Email: natalie.stratton@strategyeye.com

Tristan Garrick
DMA PR Manager
Tel: 020 7291 3315 / 07884 338945
Email: tristan.garrick@dma.org.uk

Editor's Notes

STRATEGYEYE

StrategyEye is a business development utility that uniquely integrates in-house analyst commentary on deals (partnerships, VC, M&A) and commercial activity with a proprietary web 2.0 technology platform and workflow process that monitors related expert blog and news opinions on 32,000 companies across 600 industry categories - delivering a trusted and comprehensive view on any event or business trend in near real-time.

StrategyEye currently tracks the Digital Media and Cleantech industries and will be shortly announcing partnerships with publishers to move into further industries, integrating these partners' own content with the best of related 3rd party sources on the web.

Launched in April 2006, StrategyEye has built up an impressive corporate subscriber base in US, UK and Middle East that includes Accenture, KPMG, PWC, Microsoft, Nokia, Motorola, BBC, BSkyB, Channel4, ITV, Virgin Media, MTV, Verisign, Balderton Capital, Atlas Venture, Fidelity Ventures, UBS and 3i. Typical enterprise team size is 9 users but ranges up to 120 users at largest clients.

StrategyEye was founded in 2004 by Nick Gregg, former head of European tech research at Donaldson, Lufkin & Jenrette (now Credit Suisse). The company is based in London and backed by a series of individuals in the technology industry and Spark Ventures.

The DMA

The DMA is the country's largest trade association serving the marketing communications sector. Formed in 1992, the organisation represents more than 900 corporate members, spanning advertisers, agencies and suppliers.

The DMA is focused on protecting the direct marketing industry by lobbying against overly restrictive legislation, developing standards of best practice and promoting responsible marketing. Through its 'Preference Services', the DMA also enhances consumer trust and confidence in direct marketing by providing consumer protection from unsolicited telephone, mail and fax marketing.

According to the Direct Marketing Association's 2008 Economic Impact Analysis report, UK organisations spent £50.5 billion on direct marketing during 2007. Sales attributed to direct marketing activity totalled £133.4 billion - £76.4 billion from consumer sales and £57 billion resulting from business-to-business sales. The industry directly and indirectly employs 1,009,000 people, accounting for 3.4 per cent of employment in the UK.