Watching broadcast TV on your mobile phone is a promising notion and one that has been a market reality since 2005, when the medium was first introduced in South Korea. Despite its potential, the sector has been impeded by numerous hurdles, ranging from a general lack of mobile TV standardization to user experience issues and, though expanding, remains somewhat of a digital media red herring. Though it has achieved widespread usage in Japan and Korea, mobile TV users are few and far between in the developed Western world, and the sector has not lived up to its hype. When, if ever, will mobile TV become a viable and profitable source of revenue?

StrategyEye has drilled deeper into this issue to draw a clear and detailed picture of this market. We examine the problems facing mobile TV, analyse growth prospects and sector investment, identify key mobile TV players and consider what the future holds for the medium.

Summary of contents:

• Sector background
• Context - sector growth, investment, significance of trend
• Key mobile TV players
• Mobile TV business models
• Growth drivers and challenges
• Outlook

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